Our Process

Let's get started! With close to a decade of experience we have a process that is simple, streamlined and provide great content for your business!


Pre-Production

For Our New Clients: We schedule a brief but comprehensive on-boarding call to learn about your business and your sales and marketing goals. In order for us to produce engaging and effective videos, we need to understand your business, your clients, and your products.

For Each Shoot: We create a list of questions and a production brief guiding the content and visuals we need to capture for this particular customer and video. We also provide guidance and expertise to your customer at this time to help prepare them for the process. We believe everyone has a story to tell, and we help our clients and their customers tell it in the most effective and engaging way possible.

01

The Shoot

Our professional and creative crew will visit your customer location, or your event, and capture the magic! We don't charge crew travel fees, and no one from your team needs to attend (but they are always welcome if you want them to be there).


We are professional creatives and we know that your customers are busy! We are dedicated to capturing amazing, high quality content without taking up more time than absolutely necessary. Typically we are on the customer site for no more than 2-3 hours.


If we are filming a remote testimonial, we only require about 30 minutes to an hour of your customer's time. We guide them through the whole process to capture incredible footage remotely.

02

Editing and Post Production

We take the footage back to our home office and work our magic! This is where we turn interview footage and b-roll into a stunning production. We are expert storytellers and we craft your 45 minute + interviews into an engaging story 1-3 minutes long.


Our typical turn around time from shoot to first draft is two weeks, and rush edits are available for an additional fee.

03

Transcriptions, Repurposing and Optimization

Many companies stop with step three, but as video marketing experts, we understand that there are many opportunities to leverage existing content to achieve your marketing and sales goals.


All content captured is transcribed and stored in a database for analyzing for additional content. We can also make multiple versions of videos for social, sales channels and events.

04

Our Work

Blogs, case studies and other written content are a great first step in content marketing, but if you are leaving out video testimonials, you are missing a great opportunity.


According to Forbes Insight, 59% of senior executives would rather watch a video than read text.


Videos lead to brand awareness.


65% of those who view a video end up visiting the vendor’s website.


Brand awareness leads to sales. 50% of people who view an online marketing video end up making a purchase.

Don't Take Our Word For It

Hear From Our Clients

“The Customer Story is a great partner in producing video content. High-quality work and total professionalism is the name of the game.”

Kevin Dooley

Rackspace

“I loved working with Jacob and the Customer Story team. Jacob is extremely responsive, very flexible to change up the shoot at a moment’s notice or jump in to edit the final video. He is always punctual… and ready with ideas on how / where to shoot. I always know I am in good hands with Jacob and have been able to trust him with the utmost of professionalism in front of very high-level clients on a regular basis too. He’s excellent!”

Katie Schenck

Ballyhoo Blue Workshop

“The Customer Story is a phenomenal business to work with! Jacob is easy to work with, provides quality production, and delivers on-time content. I look forward to working with him again.”

Lindsay O.

Epicor Software

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