Why Video Content for Social Media?
Whether you are B2B or B2C, your target audience is on social media. Most brands see a huge benefit in posting on social media platforms and engaging with their customers there.
Over the past few years, it seems as though many of the social platforms have increased the visibility of video over other types of content.
It makes perfect sense. Of course we are biased, but we have always thought that video is such a powerful tool for connecting and engaging with your target audience. Video marketing is a way to showcase the human side of your business, tell your brand story, and get your products and services in front of your customers.
So it makes sense that if your customers are spending increasingly
more time on social media, and if video content is the most effective way to get in front of those customers, that you'd want to leverage social media video production as well, right?
We'd knew you'd see it our way. At The Customer Story, we are here to help. We can help you throughout the whole process - from developing your video marketing strategy, to helping you create videos. We're here to be your social media video marketing partner.
📈 How can I properly utilize this video?
Social media videos offer versatile opportunities for every stage of your marketing funnel.
At the top, they're perfect for capturing attention and sparking interest in your brand.
Mid-funnel, they can educate and nurture leads, showcasing your company's strengths and values.
And at the bottom, they help in decision-making, featuring product demos or customer stories that convince leads to convert.
Want to maximize the potential of social media videos for your business? Reach out to us, and let's explore creative ways to integrate them into your marketing strategy effectively.
📊 How can you help?
A Better Way to Boost Your Social Media Video Marketing Content
One of the things we noticed here at The Customer Story was that our clients were not leveraging the video content we were creating for them to the fullest extent possible.
They would post video content to social media, but maybe they would forget to add captions or post youtube videos instead of uploading natively to the platform.
That's why we have decided to offer to our clients social media video production services to our clients. To take the existing corporate videos they are already spending time, money and effort on and "repurpose" them natively for the different platforms.
👩🏻 What else do I need to know?
Are you ready?
If you are ready to boost your brand voice and create content relevant to every social platform (or at least the ones your customers use) - then give us a call and we can help you pick a package that's right for you and your business.