How The Customer Story Creates Great Customer Testimonial Videos
At The Customer Story, we know how to craft powerful stories from customer testimonials. There are a few key guidelines we follow when we create testimonial videos for our clients that we believe drive great results:
Be Authentic. The reason a customer testimonial video works is because the viewer believes that the customer is sharing their real opinion. It's what we call social proof. Which leads us to our next point...
Don't use a script. At The Customer Story we have done hundreds, if not thousands, of interviews and time and time again we find that a script destroys the authenticity of the testimonial video.
Tell a good story. Humans are storytellers - and we love listening to good stories. What makes a good story? A beginning, middle and end. If you use good story telling techniques (we consider ourselves experts at this) your customer testimonial video will be great.
📈 How can I properly utilize this video?
Where Should I Use Customer Testimonials?
There are actually quite a few options of where in the funnel your testimonial video can live. You can use a traditional testimonial video at the bottom of the funnel when your sales team is trying to close a lead.
But don't shy away from top of funnel placements either? How about a compilation of testimonial videos in one short, engaging piece? Feel free to contact us and we'd be happy to brainstorm ideas on how to leverage your testimonial video to its fullest potential within your marketing strategy.
📊 How can you help?
Our Testimonial Video Production Process
When beginning a new customer testimonial video production, our team works to ensure that the story is tailored specifically to your brand’s goals and objectives. We are with you for the entire process. Below is the typical testimonial video production process that we follow when creating a customer testimonial video:
1. Planning & Strategy: We work closely with your brand to understand the objectives of your testimonial video production, target audience and desired outcomes.
2. Filming & Interviews: Our highly professional team then works on-site (or virtually) to conduct interviews and capture meaningful responses and the customer’s story. Our film crew will capture b-roll and great video content.
3. Editing & Post-Production: Once the footage is captured, our editors work to bring the story to life with beautiful transitions, music and sound design. We take the interview footage and craft a short, engaging and convincing testimonial video.
4. Delivery & Optimization: The final testimonial video is delivered in digital format for publication on your website, social channels or other online portals. We can also create social media optimized versions of the the video testimonial as well. We'll be sure to discuss those options as we move through the testimonial video production process.
👩🏻 What else do I need to know?
How to Choose Between Video Production Companies
When starting a new video production, there are a lot of companies to choose from. We get it. Some things that may help you choose:
Do they have case study videos for themselves? If they truly believe in what they are selling, shouldn't they be using it themselves? Here is a great one a client did for us recently.
Do they use up-front or flat-rate pricing? The cost of video production can often have lots of surprises. Make sure you know what you are paying for before locking in.
What is included in the service? Every production company is different, so be sure you ask. For us, we are a production company that helps in the whole process - from crafting interview questions, conducting a pre-interview calls, preparing the customers for the shoot, capturing great interviews, great b-roll, all the way to the video editing process.
No matter the size of your company, we want to help you promote your business and close more deals. We are testimonial experts and can help you craft effective and engaging videos.